Comments by "ChineseKiwi" (@ChineseKiwi) on ""You need to understand the culture u0026 the history" - Brad Friedel on foreign Premier League owners" video.

  1. See, they could have hired Brad as a consultant as he understands both sides of the pond and it's sports dynamics...but once again, they tried to apply a model to a different market and failed. Same occurred when Starbucks tried to enter the Australian market assuming Australians have the same preferences and tastes.
    1