Comments by "XSportSeeker" (@XSpImmaLion) on "Samsung: please leave Apple bashing to CERTIFIED professionals." video.
-
Prefacing: I'm neither an Apple fan nor Samsung fan. Nor hater of either too, though it's fair to say I probably dislike Apple more than Samsung.
Some ideas and thoughts...
It's possible that Samsung put out the idea of this ad before Apple started offering cheaper battery replacements. Remember that between the reveal that throttling was a thing, Apple admiting it really did happen, and then Apple offering battery replacements at a discount, there are at least a few months interval there. If the ad was produced in that interval, it makes a bit more sense. Not a whole lot more sense, but still.
Apple's out of warranty battery replacement program used to be... 79 bucks, right? They cut 50 bucks out of it months after admiting the whole throttling thing.
https://www.macworld.com/article/3245168/consumer-electronics/iphone-29-battery-replacement-faq.html
Then again, even at 79 bucks a Samsung battery replacement still costs more. But I don't think that's the focus... the ad is implying that Samsung phones don't have throttling at all. So, more specifically, this is about the scandal because it reached national news coverage. It's all about targeting, but more on that later in the comment.
About Touchwiz... believe it or not, lots of people actually love Touchwiz. I'd go as far as saying that some people like it so much that they almost sound like people who cannot live without iOS.
Don't believe me? Go to Google and search for "Why do people hate Touchwiz"?
The reasoning is simple. Lots of people have used Samsung phones for a very long time, they always had Samsung phones, and they see Touchwiz as an Android version that has more features, that has the apps they use, and that they are familiar with. They don't care about a little bit of extra lag, if it's a bit slower than vanilla Android and stuff like that.
And I honestly get it. My mom is having a hard time transitioning from an LG phone to an Android One phone because of the change in interface - even though I tweaked a lot to get closer to LG's own skin. Nowadays they are actually pretty close, closer than ever probably, but familiarity plays a huge role for non techie users.
And in a sense, iOS operates in a similar way. From a logical standpoint, and this is a common thing people migrating from Android to iOS will say... iOS interface can feel super clunky and outdated. Not a lot of customization, lots of iPhone users I know have a huge mess of icons, they have a hard time finding apps that they don't use often, the way the configuration menu is organized can be pretty unintuitive when you are trying to reach less common settings, etc.
But for someone who is familiar with it and has been using iOS from start, it's really really hard to start over again with something else. Specially for most of the market, who are not necessarily comfortable with messing around until they know what everything is.
Ok, given all that, the last thing about it would be... targetting. It's kind of a scummy ad strategy and cringeworthy one, which Apple used in the past against Microsoft, but Samsung is probably targetting people who are not all that much into tech. They are trying to capitalize on the scandal, in kind of a desperate and ugly way, just to create controversy and get the attention of people who don't actually follow what's happening in tech rounds on a daily basis. It's also appealing to fanboys and long time users I guess.
Do I agree with it? Nope. My opinion goes line in line with Louis basically. But the thing is, Samsung probably doesn't give a rat's ass about our opinion. They are trying to sell an image for the average joe.
And the thing is - it works. Think about it. Just a couple of years ago Samsung had a scandal worth of closing up doors and never selling another smartphone ever again. I don't think Apple capitalized on the scandal, but sure as heck lots of their fanboys did, and the press also piled up. But Samsung somehow managed to not only get out of it, but set record sales on the next device in line. So it must have fans that are close to if not on par with Apple fans.
So they keep dancing that dance. Much like other multi billionaire oligopolies.
I'm just hoping for some mid-range reasonably priced smartphone with vanilla Android or Android One with direct from Google updates... no middlemen. Of all brands, Nokia might be a candidate. xD
105