Comments by "" (@neutronalchemist3241) on "Doug DeMuro" channel.

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  34. A "huge success"? Between 1991 and 1998 less than 14.000 NSX had been manufactured in total, and only an handful had been made after that date. ALMOST HALF OF THE TOTAL PRODUCTION HAD BEEN MADE IN 1991 ALONE.That means that the total retail price of all the NSX sold (not even counting that actually HONDA collected only a small part of that price, that included transport, taxes, dealer's percentage, etc...) didn't even came close to repay it's design costs. Not to say the actual building costs (almost half of the total production made in the first year means that the DEDICATED plant that built the NSX had been hugely overbuilt in respect to the actual production numbers reached every year after the first one. It's easy to say that probably Honda payed every NSX more than its retail price in building costs alone). The NSX had been, at best, a technological demonstrator, not a car that could be profitable in any way and, sales-wise it had been a flop, as demonstrated by the demand tanking just after a year of production. The MR2 spyder had been a variant of a car that sold in the hundred of thousands and had been evolved through three generations. The S2000 was an attempt to intercept part of the market of the Miata. Thus selling more than 100.000 samples, it ultimately failed at that, and so, after the mid-age facelift, the plans for a second generation had been scrapped. If one, the NSX demonstrated that make profits selling mid engined sportscars is a VERY difficult task. Kudos to Ferrari, Porsche and Lotus for succeeding in it.
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  35. The Porsche 964 (1989-1994) had been produced in 62.172 samples. The 993 (1994-1998) had been produced in 68.029 samples. The 996 (1997-2004) had been produced in 175.262 samples. Porsche sold more 911 every year between 1989 and 2005 than Honda sold NSX for it's entire 14 year production span (and, as you said, they were priced about the same). Porsche, Ferrari, Lotus, Lamborghini... make a living producing and selling that kind of car. Those are their workhorses. For Honda, as already said, it had been at best a technologial demonstrator that never came close to be a profitable car. Obviously you can do nice things if you can completely ignore design and production costs, but not even Honda can lightheartedly loose billions on a project. They really believed to sell more than a handful of those cars a year (and infact they massively overbuilt the assembly plant) and, when the car had been a flop, they accurately avoided to spend more money on it. Yeah, they are talking about that, like for many cars that had been ignored while they were available on the dealers' floors. The S2000 had been in no way a sale success. A car with a retail price of about $35.000 that don't share a common platform with other models needs to be sold in at least 25.000 30.000 samples a year to came close to offset its production costs. the S2000 managed to sell half of what was needed only for two or three years. Japanese evolve their cars when they are a success, being they sporty models or not, like any other. The NSX simply had been a flop (like the S2000 had been for that matter), that taught Honda that, to be " the top of the food chain" (or, more precisely, to build a car that was marginally better than the competition in some respect, and worse in others) it had to spend way more than it could hope to recover, or could afford.
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