Comments by "Neil Forbes" (@neilforbes416) on "Name Game: The History of Car Model Names" video.
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General Motors/Holden launched its first model in 1948, simply designated the 48-215 with the numbers referring to make year(1948) and engine capacity in cubic inches(215). After that, the successive models had simple two-letter designations, FJ, FE, FC, FB, EK, EJ, EH(a story attaches itself here), HR, HD and so on with only "Special" or "Premiere" attached. It wasn't until the late 1960s that names like Torana, Monaro, Kingswood(Ted Bullpitt's favourite car), Commodore, Gemini, etc. were given to the cars. As for the EH, it came about when the GM/H Chairman put the question to the bored...er... board as to how they were going to designate their new model. One smallish fellow who was a bit hard of hearing, sitting at the other end of the table, put his hand up to his ear and said: "EH, what'd you say?" LOL🤣
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