Comments by "Steve Valley" (@stevevalley7835) on "Ford Quietly Acknowledges High Bankruptcy Risk in Europe; Debts Skyrocket" video.
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After rolling around the news of Ford's investment in the EU in my mind, I came to the same conclusion: Ford it getting itself off the hook, so the EU operation can collapse. In addition to the sales drop in 2024, Ford will drop the Focus this year, which, iirc, accounts for 20% of Ford's EU sales, so that would drop Ford's market share under 3%. The two EVs Ford builds in Cologne are on a VW platform, so I would not be surprised if there are licensing fees paid to VW, adding to the car's cost.
While Ford attempts to sell cars in many countries, their production base is rapidly shrinking. They closed all of their plants in India, Brazil, and Australia. Germany is clearly up for the chop. Their Chinese operations are far weaker than GM's, and GM already wrote down their Chinese operations.
As Ford retreats to being a North American company only, and only selling the largest, most expensive, trucks and SUVs in that market. recall than 100 years ago, half of the cars in service in the world were Fords.
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