Comments by "" (@billjohnston7777) on "Rob Moore"
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@joelfernando2031 Yes, Joel. I would go so far as to say that the selling process is almost all psychology. It's about creating a relationship. I prefer to call the process, not the "selling process" but the "process of making it easy for people to buy your product." People don't like to be "sold" anything. They much prefer to "buy" as if of their own accord. They need to be provided with what THEY believe are the "right" incentives to take action and buy. The key is finding the most powerful incentivizing benefit(s) to them and presenting it(them), not as a salesperson, but as a friend.
To buy from you, they must, first, trust you. I reference the latter because people are not rational when they buy things. They may want you to think they are making a rational, "logical" decision, but that's not what they actually do. They buy based on their emotions and then justify the purchase to themselves with their own logic. This works in all cultures, but it takes good, intelligent, prospect-centric work to determine the right incentives for each person. (FYI: I have trained hundreds of salespeople "How to Make it Possible for People to Buy Life Insurance and Securities From You.")
THE REALITY IS, THOUGH, sometimes, your product is not really right for them at the time. In this case, what you do is acknowledge that, arrest the process, thank them for their time, and ask for their referrals to family, friends, acquaintances, associates, and any others who might see receiving the benefits available as being appropriate for them.
Finally, ask if you can stay in touch with them. Don't overdo it, but follow up with a TYPC (Thank You Phone Call/Card) and especially let them know if their referrals worked and people bought from you. Thank them all over again. Remember, it's all about relationships.
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