Comments by "Gilad Barlev" (@GSBarlev) on "Youtube goes to war with ad blockers - how companies die" video.

  1. "Sponsored content" is a big exception (for me at least) to his "direct ads don't work" argument. Sure, no matter how many segments I watch, I'm still not downloading Raid: Shadow Legends or signing up for ExpressVPN, but there are quite a few products and subscriptions that I've found out about because they took the time to find a creator who catered to their target niche. If YouTube had positioned themselves as the middleman and leveraged their giant recommendation engine as the way they earned their x% cut, literally everybody would have won.
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  2.  @tgj5680  Yeah but some creators are really effing good at making entertaining sponsored spots. At the top tier, the vibe is channeling how back in the day people would watch the Superbowl just for the commercials.
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  3. There's a theory out there that YT is running this experiment not because they think it'll work, but in order to conclusively prove that it won't. Probably wishful thinking...
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