Comments by "HesteBremse" (@HesteBremse) on "All-new Range Rover Velar – the most beautiful SUV ever? | Top10s" video.

  1. The VELAR looks sublime, absolutely a beautiful SUV with elegant dynamics. It will be hard to compete for looks by its rivals. Certainly some other Brands should be happy that Range Rover "only" produces SUV´s as they always have.
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  2. Segment Refining - Cars are for the most part not exactly cheap objects and when you have developed a modular platform it´s "easier" to make variations in the model range - that adds up to the customers choices so they can choose exactly what they like and stay within the Brand. Secondary there is no resting in the automotive business, continued refinement and optimization is part of the game and most cars really first become great after a few revisions. Thats very outspoken in the sport segments where the ultra versions arrives very late in the model life - That has party to with the developer knowing everything about the car at that time, meaning they can release its full potential while maintaining control of it. So when you make more models you also have to adjust and refine many things, that often leads to new but minor inventions, smarter solutions, saved something here and there etc. etc. A modern car is a ridiculously complicated object, that have to live up to international and local safety standards, effectively appeal to the designated target groups, live up to the Brand Promises, and please the customers individual preferences. Whole factories are build to produce certain models, so it is extremely important that the model will sell. Optimizing the sale also happens by making variations within the model range, and you minimize the risk of the customers switching to another brand by having more models on offer.
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