Comments by "HesteBremse" (@HesteBremse) on "Kia's Mercedes S-Class - is the new K900 really as good as Germany's best? | Top 10s" video.

It is not exactly a really bad looking car, well proportioned and a fine stance, but it lacks some character, some distinctiveness – like not enough thought has e gone into its own design development and looking too much at the class leaders. If KIA wants a chop of this cake they should make it stand out– What is the USP other than price I wonder? – In comparison, The KIA Stinger has much more personality and feels like a much more inspired design. Perhaps KIA should have considered a luxury sub-brand strategy for this segment since it is hard to imagine buyers for this class segment not having Brand affiliation for the sake of simply showing status. As far as I am aware of nobody in Europe has yet gotten KIA under their skin to such extent that this car it makes much sense for this segment. But maybe this K900 it is closer to take on Lexus but it feels very subtle for that target group.
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