Hearted Youtube comments on John Coogan (@JohnCooganPlus) channel.
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As a "semi-professional" photographer with an SLR I was fascinated by this groundbreaking and revolutionary technology. However, implying that the whole technology worked flawlessly from capture to post production, to my chagrin, I couldn't find a range of benefit of use large enough to generate enough revenue.
What types of photography would have benefitted from this technology, pragmatically speaking?
- Macro photography: with a corresponding component in the post production software package focus stacking would have been a breeze with just one single shot.
- 3D reproduction of rooms and spaces: with only two to three shots from different positions and again with the proper software appliance in post production, it could have made possible the creation of 3D virtual reproductions of rooms and spaces. Crime scene investigation would have benefited, as they already use laser scanners on tripods for that. It could possibly also have been of use for architects, archeologists and geologists.
It is doubtful though, that these applications would have generated a healthy enough revenue on their own because I couldn't figure out any groundbreaking use in the consumer sector.
Lytro offered an online platform to share the pictures where users could then pick the focus with the mouse, as demonstrated in the video. Flashy gadged with no long term added value unfortunately.
Later, Lytro tried the movie industry, offering amazing post production options, i.e. the free choice of depth of field, eliminating the necessity of blue/greenscreens and free choice of shutterspeeds. It possibly could have been a less expensive option for the volume that has been created and used in the production of The Mandalorian. Maybe marketing and promotion failed in this sector.
It's a shame.
The idea was brilliant and the base technology was brilliant, lightyears ahead of its time if you forgive me for the pun, but unfortunately it was of little to no use on the market. Even I, as a photographer quickly realised that I wouldn't want to have one because It wasn't rendering conventional photography more or less obsolete.
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