Comments by "Magic Beans" (@Magic_beans_) on "The Plain Bagel"
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@harrisonfreund7845 Exactly. Individuals may choose to invest according to the social-justice criteria many commenters are railing against, but ESG reports from rating agencies are more about managing business risk. What might make the company look bad, drive customers away, or attract lawsuits? Common topics include:
Environmental: Is the company meeting industry standards for responsible waste management and responsible marketing? If not, they risk attracting regulatory attention. Back in Ye Olden Days, McDonald's used to package their burgers in styrofoam containers, and it was customer demand that led them to switch to paper.
Social: Is the company responsive to shifts in consumer preference? For example Monster Energy's ESG report by MSCI notes that demand for low-sugar options has grown in recent years, and the company hasn't done a whole lot to respond to that. They have over 30 flavors and only about five have a sugar-free option.
Governance: Are a sufficient number of the Directors independent from the company and its owners? Do they rotate out regularly, or are their Directors so entrenched they may as well be employees? Companies like Tesla and Meta are structured so the CEO also holds a huge share of the voting power, so if you don't like where the company's headed you can't do anything about it.
That being the case, it's important to consider what you personally value as an investor. You can't outsource your ethical decisions to rating agencies. For example, Nestle is constantly catching flak for everything from price fixing to child labor. But they score well enough in other areas like data security and product safety that overall they tend to get pretty solid ESG ratings (AA according to MSCI).
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