Comments by "Rimrock300" (@Rimrock300) on "Bruce Wilson"
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Scania knows all of this regarding marketing, but it's okay to mention it. The US market has not been a high focus to them the last decades, they have focused at several other markets. The US heavey truck market is VERY concervative, with the idea of a conventional hooded truck with big sleepers to be the one and only way, sticking VERY DEEP. With the larger number of foregin drivers behind the wheel in the US, things can slowly change. For now it's no big deal to them, they are just watching from the sideline, curious of the american's reaction to a euro cabover as of 2025. Of course there are a certain interest to something new and different. When, or if, Scania feels it actually could potentsially be worth allocating some of their people and resoures backing up Bruce more, they will do so. Sure, some business cards and caps, cups, could be fixed and handed out at shows. I am european, thinking Scania is a fine and cool truck, but I really don't care what they drive in the US. They got some cool trucks too. They can do whatever and seem to manage to get their goods from A to B, just like we do in Europe.
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Nothing wrong to own antique cars and trucks, enjoy the art of operating them, preserve the history. Your friend is driving a truck to make a living, get goods from A to B. Of course he has to focus at operating current trucks. Sorry, can't stop development, it's all about hauling more goods faster, and at a lower cost, and higher comfort to the drivers, less health issues, less worn out shoulder and so on. If he takes an interest in antique trucks as a hobby, he can learn to operate them well enough if he wish. Of course he is a truck driver! There is nothing stupid about potentially less health issues after years in a truck!
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@Savagetechie Not quite agree. I think this truck is first of all about getting the name Scania known to more US truckers. It is more of an 'attention getter', a 'forerunner', a gimmick if you like. A bit less important at this stage to show off factory spec's and all technical details. If this was the case, there would possible be a representative from Scania coming along to the shows, which there likely will not be. Later on, if Scania want do go for the US market, they will present themself all about factory specs, and it's easier when more people already have heard the name up front, seen videos, photos. Anyway, no big deal.
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